As part of a two year sponsorship deal, The Red Brick Road worked with ITN Productions to create a series of 15 second, 10 second and 5 second Suzuki idents for the popular 90 minute TV show. The media deal was brokered by the7stars
The Saturday Night Takeaway Idents perfectly capture the approachable and fun loving spirit of the Suzuki brand. Written to mirror the family-friendly entertainment that Ant & Dec are famous for, the strategy was to create a strong tie to the show’s entertainment-driven content.
Director: Barry Kimber
Agency: The Red Brick Road
Producer: Jennifer Collins
Exec Producer: Jemma Cassey
Senior Account Director: Natasha Rich