Birdseye Mix Up Your Menu
A 12 Month campaign from Birdseye encouraging families to experiment with Birdseye products.
“Mix up your menu” is a series of TV ads featuring food blogger and Mum of two Katie Bryson. The ads drove consumers to a dedicated micro-site where recipes could be shared, the best of which featured in 5 special ads.
ITN productions built a set for the production of the 16 individual ads with all post-production done in house too. This is a great example of ITN P, due to our facilities, being able to put more of the budget on the screen.
Agency – Havas Worldwide
Director – Jamie Langton
Exec Producer – Chris Church
Producer – Jemma Cassey