Coop wanted to create a greater awareness of its involvement in The Community Fridge network which was set up to help communities tackle food waste and build cooking skills. They needed a production solution that would achieve this. ​

We created a LIVE advert that ran during Coronation Street’s most popular break with incredible results:​

  • System 1 Ad of the week
  • The first ever LIVE advert from a grocer​
  • It doubled Co-op’s net sentiment to +8​
  • Conversion levels were up 46% on average ​
  • Reach on FB & Instagram was up 300% from average levels
  • 500+ communities applied for a community fridge in a week