Nescafé teamed with ITV to launch a series of reactive and live ads for its Original range as part of the brand's Big Start campaign. Following a call-to-action, viewers of Good Morning Britain were asked to tweet their ‘Big Start’ messages to family and friends.

Working with social media aggregator, Spredfast, ITN Productions would select on brand tweets and composite those tweets onto the 3D coffee mug. The ad would be approved and then played out during the following ad-break approximately 15 minutes later.

The Airtime partnership negotiated by Zenith Optimedia formed part of the wider Big Start campaign which ran across multiple platforms in 2015.

Exec Producer – Chris Church

Account Director – Natasha Rich